Maddox 1
Duke Maddox
Ms. Taylor
ENGL 1106
2/20/20
Research Question: What marketing choices makes or breaks a gaming company.
Annotated Bibliography
Cox, Joe. “What Makes a Blockbuster Video Game? An Empirical Analysis of US Sales Data.” Managerial & Decision Economics, vol. 35, no. 3, Apr. 2014, pp. 189–198. EBSCOhost, doi:10.1002/mde.2608.
This academic article by Joe Cox. In this article he gives a detailed look into the kinds of things big game companies do to create a successful game. In its introduction it explains how many game franchises are surpassing the sales of big franchises in more traditional mediums like movies and books. It goes into more detail by explaining how this could be attributed a shift in game companies increasingly focusing on volume of sales. Also, like the other mediums I mentioned before, franchises are now more common in games. This repetition is popular, because a franchise remains familiar, while innovating to stay relevant. It is not many video game companies goal to secure their own franchise.
This source will be useful by providing a concrete reason on what makes a game popular. It makes the argument that game companies are shifting their marketing that incentivize sheer sales volumes. It gives an example of this by explaining companies shift in focus towards franchising. It makes a useful comparison to games with movies, and a pattern between companies that create sales hit. I will able to use this point in explaining unpopular opinions as well. I can source this to explain why many companies are starting to feel repetitive and uninventive to the modern audience.
Duke Maddox 